Today I succumbed to temptation and bought my own book. I don't have a Kindle and can't purchase one since I live neither in the US nor in the UK, so I bought it through the Kindle app for iPod.
Which means I am now the proud owner of something that looks like this:
That's the first page of my book right there. All yours. For free. Well, actually it's only about the first twenty words but that counts as a page in iPod-land.
And that brings me to what, so far, has been the most difficult part of promoting my e-baby. It's not that my friends don't want to do something nice for me (and get a sneak peak into my twisted mind); but most of them have no idea that you don't actually need a Kindle to read a Kindle book.
In fact, until yesterday, neither did I.
Why does Amazon keep this so hush-hush, I wonder? The only explanation would be that they are trying to encourage people to buy their device rather than use Steve Jobs' version. But that explanation makes absolutely no business sense.
Surely Amazon makes far more money off sales of the e-books themselves than off sales of the Kindle?
Let's take your average best-selling e-book at a price of $10. Amazon makes at least $3 off that price (a bit more, actually, but we'll get into that another time). At around $140 per Kindle, and a generously estimated margin of 40%, that means Amazon makes more money from the sale of 19 e-books than from the sale of 1 Kindle.
Now let's think how many e-books one Kindle owners is likely to buy. Probably more than 19, right? And now let's think of all the e-books non-Kindle owners are likely to buy (especially if they actually knew they could). The numbers are stacking up now.
The device is not where the money is. The money is in the content. So please, people, spread the word. And buy an e-book!