You know it won't make you happy; and it probably hasn't changed much since you checked five minutes ago.
But still you just can't help yourself.
Thank goodness for vacation and internet disconnection.
25.3.11
Day 20
Checking Amazon sales stats is a little bit like weighing yourself.
You know it won't make you happy; and it probably hasn't changed much since you checked five minutes ago.
But still you just can't help yourself.
Thank goodness for vacation and internet disconnection.
You know it won't make you happy; and it probably hasn't changed much since you checked five minutes ago.
But still you just can't help yourself.
Thank goodness for vacation and internet disconnection.
24.3.11
Day 19
Not even three weeks and I'm already exhausted. Facebook posts, facebook page, twitter account, various "writers' groups", this blog... Trying to get my book out there is like a full-time job.
Which, I suppose, is why agents and publishers do still make a living. It's also probably slightly less humiliating selling someone else than selling yourself.
So I need a break. I have run out of ideas and inspiration. I have run out of shameless chutzpah. I have run out of the positive vibes needed when you realize sales have flat-lined and your Amazon rank has plummeted to below sea level.
So.... I'm going on vacation. One week in Brazil full of NOT checking Amazon. NOT tweeting. NOT re-posting news items on Kindle and the advent of the e-book revolution.
One whole week of NOT being a failed writer, but instead focusing on being a failed beach bum.
Heaven.
Which, I suppose, is why agents and publishers do still make a living. It's also probably slightly less humiliating selling someone else than selling yourself.
So I need a break. I have run out of ideas and inspiration. I have run out of shameless chutzpah. I have run out of the positive vibes needed when you realize sales have flat-lined and your Amazon rank has plummeted to below sea level.
So.... I'm going on vacation. One week in Brazil full of NOT checking Amazon. NOT tweeting. NOT re-posting news items on Kindle and the advent of the e-book revolution.
One whole week of NOT being a failed writer, but instead focusing on being a failed beach bum.
Heaven.
22.3.11
Julia Glass: The Not Quite Yes
Julia Glass: The Not Quite Yes
From a generally fabulous blog, a great story of rejection and perseverance and finally, success.
From a generally fabulous blog, a great story of rejection and perseverance and finally, success.
19.3.11
Day 14
Today, I want to talk about pricing.
Pricing is, after marketing (or rather, before) one of the most complicated aspects of self-publishing as an e-book.
What price do I think is the right price? What price will perfect strangers and potential readers think is the right price?
Here's how I went about it. First, it makes sense to me that the price would be less than that of a paperback. Now, I accept that others may feel differently, but to me a physical copy of the book has a higher customer value than an electronic copy. So, using that logic, that gives us a ceiling of about $10.
But where's the floor? There has been a trend of $0.99 e-books. That's the same price as a song on i-tunes. A song takes about 3 minutes to listen to. I estimate my book will take at least 4 hours to read. Never mind the 9+ months to write. I just can't bear to price my baby at $0.99.
Now, Amazon's royalty structure comes in to play. Amazon lets you choose between 35% and 70% royalties. Seems like a no-brainer, right? Except to get the 70%, your book has to be priced above $2.99.
Which now gives me a floor. I have $7 to play with. One price to pick. It's like pin the tail on the donkey.
In the US, a grande latte from Starbucks costs $3.29. So this is the kind of price many people are willing to pay "on a whim", and rather regularly. Seems like a good as way as any to pick a book price.
So I picked $3.49. A foamy whisker above the price of a latte. I like it. I feel good.
Until I realize that I did that all for nothing.
I think (but I cannot confirm) that In the Past Imperfect costs $3.49 in the US. But I don't live in the US. Nor do most of the people I know. And outside the US, e-books cost basically whatever Amazon feels like making them cost. Case in point: Switzerland. Where the book costs a whopping (and random) $6.31.
And not just that, but for all sales outside the US, the applicable royalty rate is.... 35%.
Sigh.
Pricing is, after marketing (or rather, before) one of the most complicated aspects of self-publishing as an e-book.
What price do I think is the right price? What price will perfect strangers and potential readers think is the right price?
Here's how I went about it. First, it makes sense to me that the price would be less than that of a paperback. Now, I accept that others may feel differently, but to me a physical copy of the book has a higher customer value than an electronic copy. So, using that logic, that gives us a ceiling of about $10.
But where's the floor? There has been a trend of $0.99 e-books. That's the same price as a song on i-tunes. A song takes about 3 minutes to listen to. I estimate my book will take at least 4 hours to read. Never mind the 9+ months to write. I just can't bear to price my baby at $0.99.
Now, Amazon's royalty structure comes in to play. Amazon lets you choose between 35% and 70% royalties. Seems like a no-brainer, right? Except to get the 70%, your book has to be priced above $2.99.
Which now gives me a floor. I have $7 to play with. One price to pick. It's like pin the tail on the donkey.
In the US, a grande latte from Starbucks costs $3.29. So this is the kind of price many people are willing to pay "on a whim", and rather regularly. Seems like a good as way as any to pick a book price.
So I picked $3.49. A foamy whisker above the price of a latte. I like it. I feel good.
Until I realize that I did that all for nothing.
I think (but I cannot confirm) that In the Past Imperfect costs $3.49 in the US. But I don't live in the US. Nor do most of the people I know. And outside the US, e-books cost basically whatever Amazon feels like making them cost. Case in point: Switzerland. Where the book costs a whopping (and random) $6.31.
And not just that, but for all sales outside the US, the applicable royalty rate is.... 35%.
Sigh.
17.3.11
Day 12
There are some interesting musings on the "real"-book vs e-book showdown by one of my favourite Paris bloggers here.
My take? I love books. I love the colour of them, the feel of them, the sound they make when you crack the spine, the dusty smell when you take an old favourite off the shelf, the weight in your hand, the warmth they bring to a bare wall.
But as a writer, I have to say the e-book opens up possibilities that my frustrated agent-less peers of generations past could hardly even imagine.
Two weeks ago I was just another name on the reject pile.
Today's stats? 52 sales, 3 customer reviews, several posts on the facebook page. It's a small start, but it's a good one.
My take? I love books. I love the colour of them, the feel of them, the sound they make when you crack the spine, the dusty smell when you take an old favourite off the shelf, the weight in your hand, the warmth they bring to a bare wall.
But as a writer, I have to say the e-book opens up possibilities that my frustrated agent-less peers of generations past could hardly even imagine.
Two weeks ago I was just another name on the reject pile.
Today's stats? 52 sales, 3 customer reviews, several posts on the facebook page. It's a small start, but it's a good one.
14.3.11
Day 9
I feel like I'm on a bit of a roll now. Haven't really done anything marketing-wise since the last post (I've even stopped harrassing my facebook friends) and yet: tadda!
Current sales tally: 43! I think in large part thanks to a darling friend who is very plugged into the literary world and who has reinvented herself as my unofficial agent.
I have also received some precious marketing advice from another friendly source, and so will soon be creating my little book's very own facebook page.
And there's going to be a competition as well. That's right, a chance to win a PRIZE!
There's really no stopping me now...
Anyways, back to the competition. Here's how it works:
1) You read the book (yes, that means purchase is, in theory, required - sorry)
2) You take a moment to decide what you think of it (hopefully nice things... but you can still play even if they aren't nice things, I promise)
3) You leave a review (see above for the nice/ not nice rule) - either on amazon.com or amazon.co.uk
Now comes the good bit. If you leave your review before April 15, I will put your name in a box (or hat, or laundry basket, or cement mixer if there are a lot of you) and if you get chosen....
- DRUMROLL PLEASE -
- Oïe, I said DRUMROLL -
- That's better -
So anyhoo, if you get chosen, I will name one of the characters of my next book (coming to a Kindle near you some time in 2012) after YOU!
That's quite exciting, right?
I mean sure, it's not a new car, or a trip to the Maldives, or a gazillion dollars. But it's a chance for posterity! Immortality even!
Or something like that.
En tout cas it will be fun.
So get reviewing, folks!
Current sales tally: 43! I think in large part thanks to a darling friend who is very plugged into the literary world and who has reinvented herself as my unofficial agent.
I have also received some precious marketing advice from another friendly source, and so will soon be creating my little book's very own facebook page.
And there's going to be a competition as well. That's right, a chance to win a PRIZE!
There's really no stopping me now...
Anyways, back to the competition. Here's how it works:
1) You read the book (yes, that means purchase is, in theory, required - sorry)
2) You take a moment to decide what you think of it (hopefully nice things... but you can still play even if they aren't nice things, I promise)
3) You leave a review (see above for the nice/ not nice rule) - either on amazon.com or amazon.co.uk
Now comes the good bit. If you leave your review before April 15, I will put your name in a box (or hat, or laundry basket, or cement mixer if there are a lot of you) and if you get chosen....
- DRUMROLL PLEASE -
- Oïe, I said DRUMROLL -
- That's better -
So anyhoo, if you get chosen, I will name one of the characters of my next book (coming to a Kindle near you some time in 2012) after YOU!
That's quite exciting, right?
I mean sure, it's not a new car, or a trip to the Maldives, or a gazillion dollars. But it's a chance for posterity! Immortality even!
Or something like that.
En tout cas it will be fun.
So get reviewing, folks!
12.3.11
Day 7
Almost one week. And my biggest problem is marketing.
How do you sell an e-book when no one has ever heard of you? How do you sell an e-book when you don't have a publisher or agent helping you out?
Or, really, how do you sell an e-book?
Step 1: Facebook
I have 194 facebook friends (I purged last year - maybe that was a mistake). I have posted about the book 9 times since it "came out". I've managed to convince 7 people to re-post the link. In technical market terms, my conversion rate is crap.
Step 2: Author page
Amazon told me to make an author page. I made an author page. Didn't quite know what to put on it. Is the idea that people will buy and read the book because they like my picture? Does anyone actually choose books based on author photo? (seriously, do they?) Besides, in order to see my photo, they would first need to have found the book, a current impossibility (unless you're my facebook friend and therefore, I assume, remember what I look like).
Step 3: Shameless publicity
Mention my book in Amazon forums (fora?). Mention my book in a cheeky Jane Austen list. Create an entire blog devoted entirely to myself and my budding novelist career.
Groan.
So, let's take a look at the stats so far:
- Sales on US website: 22
- Sales on UK website: 4
- Reviews: 2
- Amazon sales rank: whatever
Desperately needed: a legendary marketing guru who can make me achieve my full potential and reach what I have now decided is my goal of 300 sales in 100 days... What do you think? Are you the one for the job?
(Please pop a photo on your application please - heck, if I have to do it...)
How do you sell an e-book when no one has ever heard of you? How do you sell an e-book when you don't have a publisher or agent helping you out?
Or, really, how do you sell an e-book?
Step 1: Facebook
I have 194 facebook friends (I purged last year - maybe that was a mistake). I have posted about the book 9 times since it "came out". I've managed to convince 7 people to re-post the link. In technical market terms, my conversion rate is crap.
Step 2: Author page
Amazon told me to make an author page. I made an author page. Didn't quite know what to put on it. Is the idea that people will buy and read the book because they like my picture? Does anyone actually choose books based on author photo? (seriously, do they?) Besides, in order to see my photo, they would first need to have found the book, a current impossibility (unless you're my facebook friend and therefore, I assume, remember what I look like).
Step 3: Shameless publicity
Mention my book in Amazon forums (fora?). Mention my book in a cheeky Jane Austen list. Create an entire blog devoted entirely to myself and my budding novelist career.
Groan.
So, let's take a look at the stats so far:
- Sales on US website: 22
- Sales on UK website: 4
- Reviews: 2
- Amazon sales rank: whatever
Desperately needed: a legendary marketing guru who can make me achieve my full potential and reach what I have now decided is my goal of 300 sales in 100 days... What do you think? Are you the one for the job?
(Please pop a photo on your application please - heck, if I have to do it...)
Subscribe to:
Posts (Atom)